Zach Carey
Resumé
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Runs SB Nation’s Streaking the Lawn website as Managing Editor driving more than three million page views annually.
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Works as beat writer covering Virginia football, basketball and lacrosse writing stories ranging from game recaps, analysis, feature stories, breaking news and film breakdowns.
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Manages and edits a dedicated staff of 10 to closely cover University of Virginia sports while also producing the site’s podcast, Speaking the Lawn, and handling its social media.
Managing Editor - SB Nation's Streaking the Lawn
Beat Writer - Utah Archers
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Wrote and directed a range of PLL emails across ticketing, tune in, newsletter, merch, and product campaigns which maintained a 56% open rate.
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Collaborated with the design team to build captivating templates that drove click through rate.
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Owned the launch of the PLL’s weekly newsletter The Feed covering leading league storylines, and led on email’s promotion of the Better Mortgage All-Star Game.
Marketing & Editorial Intern - Premier Lacrosse League
Editorial & SEO Intern - Premier Lacrosse League
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Coordinated an effort to improve the PLL website’s search engine optimization, specifically regarding editorial and photographical content.
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Managed publishing for eight beat writers and helped to forge the league’s editorial identity.
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Wrote weekly previews for all games and published photo galleries with a focus on increasing the league’s visibility on Google Images.
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Covers the Utah Archers for the PLL writing game coverage, film studies, player features and statistical analysis.
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Interviews players and coaches in one-on-one and press conference settings on a weekly basis and coordinates with the social media team to create content to thrive on social media platforms.
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Leads on league storylines including free agency and the college draft.
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Covered the Brooklyn Nets for Nets Republic writing post game recaps, individual player features and film analysis.
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Managed the X/Twitter, Instagram and Facebook accounts for Nets Republic which included live game posting, graphic design, and content promotion.
Senior Writer & Social Media Manager - Nets Republic
Contributor - Locker Room Access
2019-2021
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Covered Virginia basketball on the Locker Room Access blog via game previews, postgame analysis, columns with analysis of schematic concepts and lengthy features on former, current, and future Virginia players.
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Appeared as regular analyst on the Locker Room Access podcast during pregame, halftime and postgame segments.